OUR STRATEGY

To elevate Bearraybon to luxury, we identified a transformation and growth strategy and reinvigorated our brand, strengthened our product line and upgraded our customer experience.

Our goal, built on these strong foundations, is as we continue our efforts to become a better company, We constantly produce new projects and targets in order to achieve sustainable, high-quality growth and accelerate our performance.

OUR STRATEGY

To elevate Bearraybon to luxury, we identified a transformation and growth strategy and reinvigorated our brand, strengthened our product line and upgraded our customer experience.

Our goal, built on these strong foundations, is as we continue our efforts to become a better company, We constantly produce new projects and targets in order to achieve sustainable, high-quality growth and accelerate our performance.

OUR GOALS

We have a product supply chain that provides an exceptional QUALITY fast agile service.

We encourage working together and aim to be an effective organization that attracts and retains a world-class team.

By directing our brand and encouraging production since its inception, We believe we will continue to deliver value for high-quality growth in three ways:

Revenue momentum with high double-digit growth over the medium term.

We aim for positive change for our employees, our communities and the environment.

To make operational efficiency continuous.

OUR GOALS

We have a product supply chain that provides an exceptional QUALITY fast agile service.

We encourage working together and aim to be an effective organization that attracts and retains a world-class team.

By directing our brand and encouraging production since its inception, We believe we will continue to deliver value for high-quality growth in three ways:

Revenue momentum with high double-digit growth over the medium term.

We aim for positive change for our employees, our communities and the environment.

To make operational efficiency continuous.

CORPORATE GOVERNANCE

  • The Board is responsible for supporting Bearraybon’s long-term success, determining its strategic goals, Establishing the Group’s goals and values ​​and providing a framework of prudent and effective controls collectively responsible.
ROLE OF THE BOARD
  • The Board is responsible for supporting the long-term success of Bearraybon. This is achieved by prioritizing effective management strategy when making decisions. The Board of Directors provides leadership by setting the Group’s goals and values ​​and setting the Board’s strategy, aligning with our goals and overseeing their implementation by management. The Board of Directors is also responsible for the Group’s risk management, internal control and oversight, including the Group’s risk areas.
  • Important issues are required for the approval of the Board of Directors. These are the Group’s strategy, annual budget and approval of activity plans, significant capital expenditures and transactions, capital and other capital returns and financial results it includes decisions about.
THE ROLE OF THE BOARD OF DIRECTORS COMMITTEES

The Board is supported by a number of committees whose activities:

  • Audit Committee
  • Nomination Committee
  • Remuneration Committee

Committees may appoint third-party consultants and independent professional consultants. In addition to the committee members and the Company Secretary, external consultants and other managers and members of our senior management team may attend committee meetings only upon the invitation of the relevant committee Chair.

CORPORATE GOVERNANCE

  • The Board is responsible for supporting Bearraybon’s long-term success, determining its strategic goals, Establishing the Group’s goals and values ​​and providing a framework of prudent and effective controls collectively responsible.
ROLE OF THE BOARD
  • The Board is responsible for supporting the long-term success of Bearraybon. This is achieved by prioritizing effective management strategy when making decisions. The Board of Directors provides leadership by setting the Group’s goals and values ​​and setting the Board’s strategy, aligning with our goals and overseeing their implementation by management. The Board of Directors is also responsible for the Group’s risk management, internal control and oversight, including the Group’s risk areas.
  • Important issues are required for the approval of the Board of Directors. These are the Group’s strategy, annual budget and approval of activity plans, significant capital expenditures and transactions, capital and other capital returns and financial results it includes decisions about.
THE ROLE OF THE BOARD OF DIRECTORS COMMITTEES

The Board is supported by a number of committees whose activities:

  • Audit Committee
  • Nomination Committee
  • Remuneration Committee

Committees may appoint third-party consultants and independent professional consultants. In addition to the committee members and the Company Secretary, external consultants and other managers and members of our senior management team may attend committee meetings only upon the invitation of the relevant committee Chair.

DISTRIBUTION

WE WILL CONTINUE TO EXPAND OUR NEW STORE CONCEPT ACROSS OUR NETWORK. EXPERIENCE ON BOTH OUR WEBSITE AND MOBILE APP, TAKING ADVANTAGE OF THE SIGNIFICANT MARKET GROWTH OPPORTUNITY FOR DIGITAL WE WILL TAKE STEPS TO CHANGE. BUILDING OUR INNOVATION KNOWLEDGE ON THE SUCCESS OF OUR FIRST SOCIAL RETAIL STORE IN BURSA, WE ANALYZE THE SUCCESSFUL ELEMENTS. WE WILL CONTINUE TO DEVELOP OUR SOCIAL RETAIL CONCEPT BY INTEGRATING IT INTO OUR NEW STORE DESIGN AND LOCAL ACTIVATIONS.

COMMUNICATION

MORE THAN EVER, OUR CONSUMERS ARE INSPIRED BY THE AUTHENTICITY, CULTURAL RELEVANCE AND PRODUCTIVITY OF BRANDS. OUR AIM IS TO STRENGTHEN OUR CUSTOMERS' LOVE AND BOND WITH OUR BRAND BY BENEFITING FROM OUR BRAND STORY. PRODUCT FOCUSED CONTENT WE WILL FOCUS ON INSPIRING OUR CUSTOMERS AND REINFORCING OUR MESSAGES THROUGH OUR BRAND COMMUNITIES.

PRODUCT

IN OUTERWEAR, WE ADD INNOVATIONS TO OUR LEGACY OF INNOVATION BY ADVANCING FASHION. IN APPAREL, WE CONTINUE TO IMPROVE THE EXPERIENCE ON BOTH OUR WEBSITE AND MOBILE APP, TAKING ADVANTAGE OF THE DIGITAL AND SIGNIFICANT MARKET GROWTH OPPORTUNITY FOR KEY FEATURES AND ACCESS TO MORE SERVICES FROM OUR STORES.

DISTRIBUTION

WE WILL CONTINUE TO EXPAND OUR NEW STORE CONCEPT ACROSS OUR NETWORK. EXPERIENCE ON BOTH OUR WEBSITE AND MOBILE APP, TAKING ADVANTAGE OF THE SIGNIFICANT MARKET GROWTH OPPORTUNITY FOR DIGITAL WE WILL TAKE STEPS TO CHANGE. BUILDING OUR INNOVATION KNOWLEDGE ON THE SUCCESS OF OUR FIRST SOCIAL RETAIL STORE IN BURSA, WE ANALYZE THE SUCCESSFUL ELEMENTS. WE WILL CONTINUE TO DEVELOP OUR SOCIAL RETAIL CONCEPT BY INTEGRATING IT INTO OUR NEW STORE DESIGN AND LOCAL ACTIVATIONS.

CUSTOMERS

WE DESIGN STYLISH PRODUCTS TO INSPIRE AND EXCITE OUR CUSTOMERS. WHILE UNDERSTANDING THE NEEDS OF OUR CUSTOMERS AT THE SAME TIME, WE AIM TO ANTICIPATE THEIR FUTURE WISHES. WHEN OUR CUSTOMERS BUY FROM OUR PRODUCTS, INTERACT WITH OUR BRAND ONLINE OR INTERACT WITH OUR TEAMS IN STORE, WE ATTACH GREAT IMPORTANCE TO THEIR EXPERIENCE.

Learn More About Our Company

BUSINESS MODEL

Discover the world of our Excellent Products.

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HISTORY

Learn more about our history.

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OUR PURPOSE

Definitely Bearraybon

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